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About Daniella

About Us

Daniella Jewellery boutique



A wide selection of beautifully handcrafted jewellery is available for immediate purchase online, or let us assist you in creating an exclusive custom design piece of jewellery.

You can purchase your favourite piece of jewellery with confidence, directly from the designer and jeweller avoiding markup and intermediaries.

At Daniella, we pride ourselves in exclusive quality merchandise and uncompromising personalised service, specialising in diamonds and custom design. We are passionate about jewellery and committed to upholding the reputation of our industry. Operating under the highest level of integrity, we recognise that the decision to purchase jewellery is based on more than the desire for a beautiful piece. Our belief is that to be a reputable jeweller it is important to build a relationship of trust, by providing full disclosure to assist clients in making an informed choice.

We aspire to be the jeweller of choice. We see ourselves as not merely in the business of making jewellery, but rather our purpose is to deliver happiness and make clients happy. When clients feel happy each time they look at their Daniella piece of jewellery, that is when we gain true satisfaction.

We believe in forming lasting relationships and being your personal jeweller for life. We value sharing the journey with clients in celebrating their special occasions.

Read more about our Purpose, Principles, Values and Commitments and learn about The Daniella Promise.

Daniella, our store

In 2005, Daniella chose to expand operations to include a showroom in Chatswood, Sydney, Australia that combines client consultation areas, design, manufacturing and repair facilities. In 2011, Daniella relocated from Chatswood to The Dymocks Building in the Sydney CBD to better service our clients.

We invite you to visit our new showroom to view our selection of beautifully handcrafted jewellery available for immediate purchase, speak to us about a custom designed piece, or have a cup of coffee as we clean your jewellery.

You will receive the personal attention of our qualified jewellers, Danielle Ong and Bobby Cao, who enjoy working closely with our clients to instill confidence in their purchase.