About Us

We don't simply aim to satisfy. We aim to impress.

At Daniella, we pride ourselves in exclusive quality merchandise and uncompromising personalised service, specialising in diamonds and custom design. We are passionate about jewellery and committed to upholding the reputation of our industry. Operating under the highest level of integrity, we recognise that the decision to purchase jewellery is based on more than the desire for a beautiful piece. Our belief is that to be a reputable jeweller it is important to build a relationship of trust, by providing full disclosure to assist clients in making an informed choice.

We have the intimacy of a family owned boutique, whilst aiming to be renowned for introducing new jewellery trends and offering an extensive selection of unique designs. With a history in manufacturing and wholesale, we have come to recognise that we could offer more to retail clients through sharing our knowledge.

You will receive the personal attention of our qualified jewellers, Danielle Ong and Bobby Cao, who enjoy working closely with clients to instill confidence in their purchase. Bobby attains perfection through meticulous craftsmanship and expertise gained from more than 19 years of international experience in jewellery manufacturing and retail. His exacting standards are complemented by Danielle's creative flair and an eye for style, that has been built on a Bachelor of Design degree and over 20 years in the fashion industry. Both are graduates from the Gemological Institute of America (GIA), and together they are dedicated to fulfilling the complete needs of our valued clients.