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Custom Design Process

"Daniella offers diamonds at wholesale prices and assist clients in designing and setting their perfect stone into a beautiful custom piece of jewellery."

You can expect to enjoy a unique customer experience at Daniella. Our knowledge, skill and experience in the jewellery industry together with access to a wide network of diamond suppliers, allows us to provide clients with a complete level of service. We are able to offer diamonds at wholesale prices, obligation-free consultation and advice, custom design and craftsmanship, and extensive after sales service. Our clients benefit from being able to deal directly with one jeweller for all their jewellery needs. Importantly, clients enjoy peace of mind in knowing that their Daniella jewellery comes with 100% satisfaction guaranteed.

1. Consultation

The first phase involves an obligation free consultation session to discuss your new custom jewellery. You will receive the direct attention of our qualified designer and jeweller who has a wealth of experience in creating beautifully crafted personalised pieces of jewellery for our clients around the world. We will take the time to understand your requirements and assist you with selecting the right stone for you and a design to suit. We adopt a highly engaged and collaborative approach where we will guide you through the process. Every detail is explained upfront so you can make an informed decision and know exactly what to expect.

This process may begin with an initial conversation over the phone. However, we would recommend visiting our store for an in-person consultation to facilitate a more detailed discussion and an opportunity to view our wide range of jewellery on display which may provide inspiration for your jewellery design.

Cad rendering for Sherrie sapphire and diamond ring

2. Design

We will source the diamonds, coloured gemstones or pearls to your specification and prepare CAD illustrations of the design based on discussions with you. We will contact you to provide details of the stones and present you with CAD illustrations for review, either via email or invite you to visit our showroom at your convenience.

Should you not be happy with stone or designs, we will continue to source other stones and work with you on the design until you are completely satisfied. We can also prepare a wax model of the design, providing an opportunity to review the design in 3D.

Sherrie's sapphire ring

3. Manufacturing

Upon approval of the stone and design, our highly experienced jeweller will transform your unique design into an exquisite piece of jewellery. You can enjoy the comfort in knowing that your jewellery will be completed with the highest standard of quality and meticulous craftsmanship. We are passionate about jewellery and will not deliver anything less than perfect.

We aim to complete your order in approximately 2-3 weeks from design approval, although it may take longer depending on the complexity of the design. We are committed to working towards your timetable where possible and will provide you with a realistic estimated timing of when your order will be ready for collection.

Our aim is to make our clients happy. Every piece of jewellery delivered comes with 100% satisfaction guaranteed.

4. After Sales Service

Our commitment to providing clients with a premium level of service extends well beyond the delivery of the jewellery. Custom design jewellery clients receive an additional level of service including lifetime cleaning, solitare diamond upgrade reimbursement, AU$250 credit towards a wedding ring with the purchase of a diamond engagement ring, a free ring re-sizing and free, insured international shipping.