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Our Approach

Our Purpose

We aspire to be the jeweller of choice.

Our purpose is to deliver happiness, by creating exclusive quality merchandise and offering uncompromising service from the initial contact through to after sales care. We gain true satisfaction when clients feel happy about their experience with us and each time they look at their Daniella piece of jewellery.

Specialising in diamonds, engagement rings and wedding rings, we have created beautiful handcrafted jewellery for clients around the world.

We honour our principles and values, and this is evident in the way we conduct ourselves and our business.

We live our commitments to our industry and all those who we deal with.

Our Principles

Our principles guide how we operate our business.

  Integrity through transparency: We believe our reputation is built on a relationship of trust, by providing full disclosure and genuine advice to assist clients in making informed decisions.

  Passion: We love talking about and making jewellery.

  Innovation: We pride ourselves in adopting market-leading processes and practices. No design is too hard.

  Scrutiny: Every piece of jewellery we create is placed under unsurpassed scrutiny by our jewellers. We are dedicated to meticulous craftsmanship and precision to deliver perfection.

  Sustainability: We believe our success is built on forming lasting relationships.

Our Values

Our values describe behaviours we have ingrained.

  Caring: We care about our client's desires and needs, acting responsively.

  Listening: We listen to our clients and ensure their requirements are captured in the jewellery we create.

  Learning: We continually learn and seek to implement new ideas, innovative designs and solutions.

  Sharing: We believe in sharing information and providing advice. We value sharing the journey with our clients through celebrating their special occasions.

  Delivering: Every piece that we create comes with 100% satisfaction guarantee.

Our Commitments

Our commitment defines what we strive to achieve. We are committed to:

•   Upholding the reputation of the jewellery industry and bringing innovative designs and market-leading practices.

•   Impressing our clients with beautifully handcrafted jewellery reflecting the best in quality and value.

•   Respecting our suppliers and business partners by working collaboratively together towards mutually aligned goals.